Masculinity in Japan: Beyond the Singularity
Masculinity in Japan: Beyond the Singularity Going, going, not quite gone: the…
Japan: can it recognise strength in diversity?
Japan: can it recognise strength in diversity? Every nation has an identity, a…
The Paradox of the Inner Man
The Paradox of the Inner Man In the previous article, we have seen that it is…
Shifting Sands: Masculinity in China
Shifting Sands: Masculinity in ChinaIn February 2021, China’s Education…
The Cool Factor for Japanese youth
Youth Culture – what businesses need to know about how digital natives interact…
Socially conservative attitudes? The online behaviour of Japan's young digital natives.
Youth Culture – what businesses need to know about how digital natives interact…
The death of young romance? Singletons and the brands they love.
The death of young romance? Singletons and the brands they love.As in many…
Balenciaga’s 2020 Qixi Campaign: Another cultural misstep by a luxury brand or deep-rooted understanding of Chinese Gen Z subculture?
Balenciaga’s 2020 Qixi CampaignFirst published on WARC Despite the negative…
Okinawa’s Moment: Rethinking Japan’s hinterland
Okinawa’s Moment: Rethinking Japan’s hinterlandIt doesn’t take a pandemic to…
Foreign but not Alien: International brands in Japan
Foreign but not Alien: International brands in JapanLess than 25% of the…