by yk_service | Mar 1, 2024 | Everyday Objects
K-pop group Aespa broke records in 2020 when their single ‘Black Mamba’ got 21 million views within 24 hours, making it the most successful K-pop debut in history. Aespa was different. It left behind the K-pop rule book that focused on cute, sexy and girl crush...
by yk_service | Mar 1, 2024 | Everyday Objects
Promises of the future are a powerful marketing tool: from daily skincare regimens to make a difference twenty years down the line, to financial services promising a carefree life in old age if you invest wisely right now. But how do brands communicate this vague,...
by yk_service | Sep 23, 2019 | Everyday Objects
Why does this diminutive spray bottle epitomise the daily ritual of washing here? You will find a Kabi-Killer lurking somewhere in every apartment you enter. Its grip on the market makes it a virtual monopoly: something you also see with Kirei Kirei (clean clean) –...
by yk_service | Sep 23, 2019 | Everyday Objects
Masks are the product of a fundamental Japanese value: being polite. Spreading one’s germs is not only unhygienic, but also an invasion of personal space. Fear of being a nuisance (or meiwaku) is a resonant concept in Japan, and in crowded places it is vital that one...