by yk_service | Mar 17, 2021 | Shanghai
As in many countries, marriage rates in China have been declining sharply. In a recent attempt to raise awareness of this, a hashtag was started by older users of the country’s main social media platform, Weibo: #结婚率创近10年来新低# or ‘marriage rate hits a new ten year...
by yk_service | Feb 9, 2021 | Shanghai
First published on WARC Despite the negative publicity Balenciaga received for its Qixi 2020 campaign, it feels as though the ‘misstep’ barely made a dent in the brand’s appeal. Balenciaga continues to enjoy tremendous success, with nearly a third of its business...
by yk_service | Jul 14, 2020 | Shanghai
In the West, social media influencers are on the wane. Industry surveys show decreasing levels of consumer faith in influencers in both the US and UK. Brands are once more taking centre-stage, and are speaking to these newly-cynical consumers directly, rather than via...
by yk_service | Apr 21, 2020 | Shanghai
Covid-19 has swiftly turned ‘social distancing’ into the phrase for us all to live by. And even when the global pandemic has been fully understood and controlled, it will to some degree have changed our attitudes to what normal contact should look like. We can see...
by yk_service | Apr 5, 2020 | Shanghai
In the past few years, Chinese nationalism and pride have grown to such an extent that many domestic brands are now perceived to be on a par with foreign ones. This is a significant shift versus a decade ago when Chinese consumers were reluctant to purchase anything...
by yk_service | Apr 4, 2020 | Shanghai
If there is one thing that a visitor to China will notice, it is the nation’s obsession with hot water. The default at every restaurant or café is to serve water that is piping hot. Either that, or boiled water cooled to room temperature. There is a strong historical...
