by yk_service | Mar 1, 2024 | Everyday Objects
K-pop group Aespa broke records in 2020 when their single ‘Black Mamba’ got 21 million views within 24 hours, making it the most successful K-pop debut in history. Aespa was different. It left behind the K-pop rule book that focused on cute, sexy and girl crush...
by yk_service | Mar 1, 2024 | Everyday Objects
Promises of the future are a powerful marketing tool: from daily skincare regimens to make a difference twenty years down the line, to financial services promising a carefree life in old age if you invest wisely right now. But how do brands communicate this vague,...
by yk_service | Jul 6, 2023 | Yuzu & Market Research
Expanding into a new foreign market – whether that is China, Japan, or any other country – can be potentially very profitable for your brand. However, it may be difficult to find success without proper research and planning: this is where market entry strategies come...
by yk_service | Jul 6, 2023 | Yuzu & Market Research
From our experience as market researchers in Asia, Yuzu Kyodai has been testing different methods over the years in consumer research projects to refine those that work best with our consumers in Japan, China, and beyond. Today in this blog post, you will learn about...
by yk_service | Jul 6, 2023 | Tokyo, Yuzu & Market Research
The Japan market still has plenty of business opportunities to offer – a story of business in Japan in charts: market entry analysis Japan 2023/2024 Often touted as an economy in stagnation, Japan has a lot of opportunities for business, from a penchant for...