The Japanese art of collaboration

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Authenticity in the time of over-used celebrity ambassadors

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Does investing in China’s over-endorsed variety and talent shows really benefit brands?

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Masculinity in Japan: Beyond the Singularity

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Shifting Sands: Masculinity in China

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The Cool Factor for Japanese youth

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Socially conservative attitudes? The online behaviour of Japan's young digital natives.

Youth Culture – what businesses need to know about how digital natives interact…


The death of young romance? Singletons and the brands they love.

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