by yk_service | Jul 6, 2023 | Yuzu & Market Research
Expanding into a new foreign market – whether that is China, Japan, or any other country – can be potentially very profitable for your brand. However, it may be difficult to find success without proper research and planning: this is where market entry strategies come...
by yk_service | Jul 6, 2023 | Yuzu & Market Research
From our experience as market researchers in Asia, Yuzu Kyodai has been testing different methods over the years in consumer research projects to refine those that work best with our consumers in Japan, China, and beyond. Today in this blog post, you will learn about...
by yk_service | Jul 6, 2023 | Yuzu & Market Research
What changes does technology bring about in the field of market research? Where technology is a disruptor for some, to us it is a clear facilitator for our work. Other than the exciting area of data analytics and AI-assisted analysis, which are widely discussed...
by yk_service | Sep 8, 2022 | Shanghai
“Brand cult” is a term often used to refer to brands with highly loyal fan bases whose behaviour verges on fanaticism. The most significant difference between the cult following of a brand and usual brand loyalty is that “followers” of brand cults tend to be very...
by yk_service | Jun 9, 2022 | Shanghai
In 2018, the movie Ready Player One piqued Chinese consumers’ curiosity about the Metaverse. In one scene, a particularly stark transition between dreary everyday life and fantastic cyberworld showed a fantastic vision of where this all may take us one day. Since...