Authenticity in the time of over-used celebrity ambassadors

Authenticity in the time of over-used celebrity ambassadors  Take a walk…


Does investing in China’s over-endorsed variety and talent shows really benefit brands?

Does investing in China’s over-endorsed variety and talent shows really benefit…


The Paradox of the Inner Man

The Paradox of the Inner Man  In the previous article, we have seen that it is…


Shifting Sands: Masculinity in China

Shifting Sands: Masculinity in ChinaIn February 2021, China’s Education…


The death of young romance? Singletons and the brands they love.

The death of young romance? Singletons and the brands they love.As in many…


Cultural Influences: China’s regions reverse the flow

Cultural Influences: China's regions reverse the flowWhen thinking about a…


Cornering the market in consumer trust: Chinese online influencers

Cornering the market in consumer trust: Chinese online influencersIn the West,…


Human touch in a “contactless” world

How businesses and consumers adapt to 'social distancing'Covid-19 has swiftly…


China and nostalgia: both evolving

How the Guochao trend fuses past and presentIn the past few years, Chinese…