by yk_service | Oct 15, 2020 | Tokyo
When thinking about a country, one’s mind tends to go straight to its largest cities: the metropolises of Tokyo, London, Seoul and Shanghai. And rightly so, since they tend to be the primary drivers of a nation’s economic growth: London, for example, generates about...
by yk_service | Sep 2, 2020 | Tokyo
In Japan, there have long been societal standards governing the onset of middle-age: a youthful preoccupation with looks must cease, and to give up (akirame) is simply the right thing to do. These cultural expectations have seen the middle-aged forced to accept...
by yk_service | May 13, 2020 | Berlin
The US company Crayola’s product range essentially consists of tools designed to help creativity: crayons, chalk and artists’ supplies. Perhaps that is why its former CEO Rich Gurin hit the mark with his claim that “business needs what the arts...
by yk_service | Apr 21, 2020 | Shanghai
Covid-19 has swiftly turned ‘social distancing’ into the phrase for us all to live by. And even when the global pandemic has been fully understood and controlled, it will to some degree have changed our attitudes to what normal contact should look like. We can see...
by yk_service | Apr 5, 2020 | Shanghai
In the past few years, Chinese nationalism and pride have grown to such an extent that many domestic brands are now perceived to be on a par with foreign ones. This is a significant shift versus a decade ago when Chinese consumers were reluctant to purchase anything...
