by yk_service | Sep 8, 2022 | Tokyo
“Apple has no customers; Apple has fans”, a popular saying goes. Sure enough, there seems to be something to that. Just think of the scores of people camping in front of the company’s stores before launches, the dedicated online community engaged in tealeaf reading...
by yk_service | Sep 8, 2022 | Tokyo
The role retail space plays in the overall brand experience is changing. It has evolved from a venue for transactions to a place where it enables consumers to bond with the brand and eventually understand the broader brand identity. (Credit: Saturnbird) More...
by yk_service | Jun 9, 2022 | Tokyo
In early February, a jpeg of a pixelated, pale, bandana-wearing alien sold for nearly $24 million dollars. Why? It is an NFT (non-fungible token) from a 10,000-strong collection of digital avatars called Crypto Punks, many of which are also priced in the millions....
by yk_service | Nov 29, 2021 | Tokyo
Japanese consumers are particularly fastidious. They are highly self-conscious about what any given consumption choice tells others about themselves. They identify themselves as part of certain lifestyle tribes or kei (系) from which it is possible to guess at their...
by yk_service | Apr 28, 2021 | Tokyo
Going, going, not quite gone: the “man’s man” Left: Yukio Mishima, an archetypical man’s man Middle: BOSS coffee ad (source) with samurai-inspired image of masculinity Right: LEON, the magazine for the “old guy” Showa Man is the embodiment of...
