by yk_service | Mar 1, 2024 | Everyday Objects
K-pop group Aespa broke records in 2020 when their single ‘Black Mamba’ got 21 million views within 24 hours, making it the most successful K-pop debut in history. Aespa was different. It left behind the K-pop rule book that focused on cute, sexy and girl crush...
by yk_service | Mar 1, 2024 | Everyday Objects
Promises of the future are a powerful marketing tool: from daily skincare regimens to make a difference twenty years down the line, to financial services promising a carefree life in old age if you invest wisely right now. But how do brands communicate this vague,...
by yk_service | Jul 6, 2023 | Yuzu & Market Research
Expanding into a new foreign market – whether that is China, Japan, or any other country – can be potentially very profitable for your brand. However, it may be difficult to find success without proper research and planning: this is where market entry strategies come...
by yk_service | Jul 6, 2023 | Yuzu & Market Research
From our experience as market researchers in Asia, Yuzu Kyodai has been testing different methods over the years in consumer research projects to refine those that work best with our consumers in Japan, China, and beyond. Today in this blog post, you will learn about...
by yk_service | May 13, 2020 | Berlin
The US company Crayola’s product range essentially consists of tools designed to help creativity: crayons, chalk and artists’ supplies. Perhaps that is why its former CEO Rich Gurin hit the mark with his claim that “business needs what the arts...
