Meet the team
Why we get up in the morning
Lateral thinking and bridge-building
East Asia has been the pre-eminent formative influence on Yuzu Kyodai’s business. First established in Tokyo, and now with sister offices in Shanghai and Singapore, our international team combines the familiarity of the insider with the curiosity of the outsider. This gives us distance and knowhow: both vital for examining the lifestyle realities of Japan, China, Vietnam, Korea, and other Asian markets.
Team Members
Market research, culture management, space and product engineering, sociology, advertising, innovation management, and political science: our approach to any challenge is always multifaceted. Although well-versed in traditional methodologies, we believe our true forté is an eclectic perspective that is embedded in culture.
Hikaru Okabe
Copy Writer
Markus Winter
Founder & Co-CEO
Scott Teng
Co-Managing Director, Singapore, and Greater China
Sayaka Fujii
Manager
Yuko Mukai
Office Manager
Anna Maxwell
Advisor
Sven Palys
Founder & Co-CEO
Emiliano Liviero
Director
Moéna Verdier
Strategist
Hina Nakamura
Strategist
Jessica Kong
Co-Managing Director, Greater China
Takuto Nakano
Digital Marketing Manager
Elena Kim
Senior Strategist
Sheng Jian
Project Manager
Kseniya Kapytouskaya
Project Manager
Shaun Lim
Strategist
Anri Yoshii
Strategist
Maggie Xia
Strategist
Yixuan Fei
Office Manager