Rena is a senior strategist based out of Yuzu Kyodai’s Singapore office, with qualitative research experience spanning across regions and categories. Her career has taken her from executing research for global lifestyle and healthcare companies in Tokyo, to brand consulting in Singapore – in the process she has acquired a deep knowledge of how motivations manifest in behaviour in the most unexpected and striking ways.

As a trained moderator, she is well versed in drawing primary insights from local consumer voices, using a toolkit of techniques and methodologies.

Rena holds a B.A in Art History from Tufts University.

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