by yk_service | Jun 9, 2022 | Tokyo
In early February, a jpeg of a pixelated, pale, bandana-wearing alien sold for nearly $24 million dollars. Why? It is an NFT (non-fungible token) from a 10,000-strong collection of digital avatars called Crypto Punks, many of which are also priced in the millions....
by yk_service | Nov 29, 2021 | Shanghai
Take a walk through the shopping districts and subways of Shanghai, and one face stands out. An actor with over 4.6mn Twitter followers, Eddie Peng is plastered all over advertisements: from Adidas to Hugo Boss, from Vivo to the Yili dairy drink, from Shiseido’s male...
by yk_service | Nov 29, 2021 | Tokyo
Japanese consumers are particularly fastidious. They are highly self-conscious about what any given consumption choice tells others about themselves. They identify themselves as part of certain lifestyle tribes or kei (系) from which it is possible to guess at their...
by yk_service | Nov 24, 2021 | Shanghai
It was more than ten years ago when talent shows first arrived on TV in China. The new entertainment format was immediately identified by the country’s corporate sector as a perfect vehicle for raising brand awareness and boosting sales. China’s largest dairy...
by yk_service | Apr 28, 2021 | Shanghai
In the previous article, we have seen that it is women who have driven appreciation of a new androgynous aesthetic. As a result, intensive grooming and beautification are now the norm for countless younger men. They feel free to express themselves outwardly in a way...