Business impact grounded in culture
Market Research and Semiotics Agency
It all starts with in-depth market research including qualitative and quantitative approaches. This research then fuels our insight and recommendations into market entry, growth strategies, branding, positioning, and more. Our insight helps clients differentiate and resonate with their target audience – even in some of the toughest and most dynamic cultural contexts.
Based in Tokyo, Shanghai and Singapore, Yuzu Kyodai specialises in unearthing cultural insights to inform brand strategy for clients around the globe. We believe successful products don’t just sit on a shelf, but engage with and are part of the culture around them. We use a mix of semiotic, consumer, and design research to help brands navigate and work within their unique cultural contexts.
Market Research Services
Our research process begins by working with our clients to identify their specific research needs and goals. From there, we design and implement a research plan tailored to their needs, using a combination of methods that best suit the project at hand.
We use ethnographic research, semiotics analysis, and design research to uncover the unspoken desires, emotions, and cultural codes that influence consumer behaviour in Japan, China, and other markets across the globe.
We understand the key to success for any business is a deep understanding of consumer culture. That’s why we conduct market research in Japan, China, and beyond to help our clients gain a comprehensive and deep understanding of their target markets. Our research methods are a mix of qualitative and quantitative, allowing us to provide a well-rounded understanding of consumer behaviour and attitudes.
We use semiotics and cultural intelligence to uncover the underlying cultural and societal meanings that shape consumer behaviour, while also conducting nationwide surveys and diary studies to gather actionable data.
Growth Strategy & Innovation
We understand the importance of cultural sensitivity and relevance in communication, and we use this understanding to develop effective communication plans and content strategies tailored to the specific market and grounded in local culture.
The most resonant brands are rooted in culture, and we help brands understand and become part of the cultural context.
In order to succeed in any market, it’s crucial to effectively communicate our clients’ brand message. This means not only translating the original brand DNA into local languages, but also understanding how to present it in a way that resonates with the target audience.
We work with our clients to adapt strategies for text and visual language that help ensure their brand is positioned to penetrate the market.
Yuzu Kyodai believes that every project has its own, unique solution. Our past work is testament to the diversity of the challenges we meet, and the variation in the solutions we can generate.
These key examples showcase our expertise in a way from beauty to food to Japanese coffee culture.