What we do
As we examine the characteristics of East Asian and international markets from our offices in Tokyo, Shanghai and Singapore, we create a perspective from which we can spot commonalities. And, conversely, we are able to discern the underlying logic of where and why those markets function differently.
We do not think in categories, but look for inspiration beyond such confines; we do not ask closed yes or no questions, when an open and expansive dialogue reveals so much more
Yuzu Kyodai never offers cookie-cutter solutions: each challenge that a client brings us is treated as unique, and as a problem requiring an original approach.
Research&Insight
Finding the right solution requires first grasping the problem’s context. Yuzu Kyodai therefore starts each project with a comprehensive diagnosis of the cultural conditions. Only then can we comprehend the frame of
reference that people will use to evaluate any new or existing brand.
Strategy&Innovation
Exploring new markets or meeting new demands: with Yuzu Kyodai as a partner, clients can overcome challenges in market entry, innovation management and brand strategy.
Culture&Production
We partner with companies from insight to execution: we ensure that the insights won translate into strategy, and that they find their way into execution without losing their substance.