Market Research Services
We understand the key to success for any business is a deep understanding of consumer culture. That’s why we conduct market research in Japan, China, and beyond to help our clients gain a comprehensive and deep understanding of their target markets. Our research methods are a mix of qualitative and quantitative, allowing us to provide a well-rounded understanding of consumer behaviour and attitudes. We use semiotics and cultural intelligence to uncover the underlying cultural and societal meanings that shape consumer behaviour, while also conducting nationwide surveys and diary studies to gather actionable data.
Our research process begins by working with our clients to identify their specific research needs and goals. From there, we design and implement a research plan tailored to their needs, using a combination of methods that best suit the project at hand. We use ethnographic research, semiotics analysis, and design research to uncover the unspoken desires, emotions, and cultural codes that influence consumer behaviour in Japan, China, and other markets across the globe.
Branding & Positioning
We understand the importance of cultural sensitivity and relevance in communication, and we use this understanding to develop effective communication plans and content strategies tailored to the specific market and grounded in local culture. The most resonant brands are rooted in culture, and we help brands understand and become part of the cultural context.
From creating concepts for ad and social media campaigns to developing plans for leveraging digital tools, from defining a visual brand language to determining ideal communications channels, we ensure our clients are positioned to stand out in crowded markets.