Making brands
future proof
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Solid methods meet new approaches
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Market Entry
Market Research
Growth Strategy & Innovation
Branding and Positioning
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Category Landscaping
We help clients understand the lay of the land by mapping out key competitors’ strategies and USPs.
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Channel Strategy
We help companies to build a presence on channels that can create or enhance brand awareness for their target audiences.
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Semiotics & Cultural Intelligence
Fundamental to our work is our cultural mapping: understanding the wider cultural context of products and the codes behind them. This combined approach of semiotics, cultural analysis and design research is key to our approach.
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Qualitative Market Research
Skilfully moderated and methodically examined, in-depth interviews, workshops, and focus groups help us to decipher the relationship between people and brands.
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Design Research
Backed by market research, we help clients develop strategic guidelines to brief creative agencies on packaging design, space design, branding, and more.
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Category Mapping
We aim to understand what products currently exist in the market and identify the white space in order to chart a path to growth.
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Defining Visual Brand Language
From fonts to logos, we identify how a business or product should look to build a cohesive and compelling image.
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Digital Content Strategy
We help develop plans for how clients can leverage digital tools to connect with new and existing consumers.
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Target Identification
From age and gender to income and hobbies, it’s vital to hone in on demographics for clarity in branding and strategy.
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Localisation Strategy
More than translating the brand into local languages, we seek to understand how to adapt it in a way that resonates deeply with the local audience.
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Quantitative Market Research
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Diary Studies
The user-generated qualitative data found in diary studies can help you keep an ear on the ground to gain instant feedback and continuous consumer insight.
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New Business/Product Concept Development
We determine what ideas already exist (or don’t exist) in the market to build a toolbox for developing an innovative product or business.
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Ideation Workshop
Holding workshops for clients to brainstorm new ideas together provides ample insight into new products.
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Campaign Concept Development
We help create compelling concepts for ad campaigns, social media campaigns, TVCM, and more.
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Communications Strategy
We develop comprehensive communication plans that cover the what, when, where, and to whom our clients’ message should be delivered.