Solid methods meet new approaches
Growth Strategy & Innovation
Branding and Positioning
We help clients understand the lay of the land by mapping out key competitors’ strategies and USPs.
We help companies to build a presence on channels that can create or enhance brand awareness for their target audiences.
Semiotics & Cultural Intelligence
Fundamental to our work is our cultural mapping: understanding the wider cultural context of products and the codes behind them. This combined approach of semiotics, cultural analysis and design research is key to our approach.
Qualitative Market Research
Skilfully moderated and methodically examined, in-depth interviews, workshops, and focus groups help us to decipher the relationship between people and brands.
Backed by market research, we help clients develop strategic guidelines to brief creative agencies on packaging design, space design, branding, and more.
We aim to understand what products currently exist in the market and identify the white space in order to chart a path to growth.
Defining Visual Brand Language
From fonts to logos, we identify how a business or product should look to build a cohesive and compelling image.
Digital Content Strategy
We help develop plans for how clients can leverage digital tools to connect with new and existing consumers.
From age and gender to income and hobbies, it’s vital to hone in on demographics for clarity in branding and strategy.
More than translating the brand into local languages, we seek to understand how to adapt it in a way that resonates deeply with the local audience.
Quantitative Market Research
The user-generated qualitative data found in diary studies can help you keep an ear on the ground to gain instant feedback and continuous consumer insight.
New Business/Product Concept Development
We determine what ideas already exist (or don’t exist) in the market to build a toolbox for developing an innovative product or business.
Holding workshops for clients to brainstorm new ideas together provides ample insight into new products.
Campaign Concept Development
We help create compelling concepts for ad campaigns, social media campaigns, TVCM, and more.
We develop comprehensive communication plans that cover the what, when, where, and to whom our clients’ message should be delivered.