Meet the team
![](https://www.yuzukyodai.com/wp-content/uploads/2023/05/C-min-scaled.jpeg)
![](https://www.yuzukyodai.com/wp-content/uploads/2023/04/Rectangle-262-2.png)
Why we get up in the morning
![Ikigai](https://www.yuzukyodai.com/wp-content/uploads/2023/09/Ikigai.png)
Lateral thinking and bridge-building
![](https://www.yuzukyodai.com/wp-content/uploads/2023/05/D-min-scaled.jpeg)
![](https://www.yuzukyodai.com/wp-content/uploads/2023/04/Rectangle-262-1.png)
East Asia has been the pre-eminent formative influence on Yuzu Kyodai’s business. First established in Tokyo, and now with sister offices in Shanghai and Singapore, our international team combines the familiarity of the insider with the curiosity of the outsider. This gives us distance and knowhow: both vital for examining the lifestyle realities of Japan, China, Vietnam, Korea, and other Asian markets.
![](https://www.yuzukyodai.com/wp-content/uploads/2023/05/image-3.png)
Team Members
![](https://www.yuzukyodai.com/wp-content/uploads/2023/04/Rectangle-262-2.png)
Market research, culture management, space and product engineering, sociology, advertising, innovation management, and political science: our approach to any challenge is always multifaceted. Although well-versed in traditional methodologies, we believe our true forté is an eclectic perspective that is embedded in culture.
![Hikaru Okabe](https://www.yuzukyodai.com/wp-content/uploads/2023/05/Okabe-Hikaru_colour-uai-258x246-1.png)
Hikaru Okabe
Copy Writer
![Markus Winter](https://www.yuzukyodai.com/wp-content/uploads/2023/05/Markus-Winter-1-e1591846360624-1024x1024-uai-258x258-1.jpg)
Markus Winter
Founder & Co-CEO
![Scott Teng](https://www.yuzukyodai.com/wp-content/uploads/2023/05/Scott_Teng_colour-uai-258x172-1.png)
Scott Teng
Co-Managing Director, Singapore, and Greater China
![Sayaka Fujii](https://www.yuzukyodai.com/wp-content/uploads/2023/05/Sayaka-Fuji_colour-e1692094837225.png)
Sayaka Fujii
Manager
![Yuko Mukai](https://www.yuzukyodai.com/wp-content/uploads/2023/05/Yuko-Mukai-uai-258x390-1.png)
Yuko Mukai
Office Manager
![Anna Maxwell](https://www.yuzukyodai.com/wp-content/uploads/2023/05/Anna-Maxwell_colour-uai-258x394-1.png)
Anna Maxwell
Advisor
![Sven Palys](https://www.yuzukyodai.com/wp-content/uploads/2023/05/Sven-Palys_2-uai-258x391-1.png)
Sven Palys
Founder & Co-CEO
![Emiliano Liviero](https://www.yuzukyodai.com/wp-content/uploads/2023/05/Emiliano-Liviero_colour-uai-258x172-1.png)
Emiliano Liviero
Director
![Moéna Verdier](https://www.yuzukyodai.com/wp-content/uploads/2023/05/Moena-uai-258x249-1.jpg)
Moéna Verdier
Strategist
![Hina Nakamura](https://www.yuzukyodai.com/wp-content/uploads/2023/05/IMG_1806-e1638253301612-uai-258x255-1.jpg)
Hina Nakamura
Strategist
![Jessica Kong](https://www.yuzukyodai.com/wp-content/uploads/2023/05/MicrosoftTeams-image-e1663742445536-uai-258x258-1.jpg)
Jessica Kong
Co-Managing Director, Greater China
![Takuto Nakano](https://www.yuzukyodai.com/wp-content/uploads/2023/05/Takuto_colour-uai-258x172-1.png)
Takuto Nakano
Digital Marketing Manager
![Elena Kim](https://www.yuzukyodai.com/wp-content/uploads/2023/08/elena_headshot-e1693210791234.jpg)
Elena Kim
Senior Strategist
![Sheng Jian](https://www.yuzukyodai.com/wp-content/uploads/2023/08/2023-08-11-17.36.21.jpg)
Sheng Jian
Project Manager
![Kseniya Kapytouskaya](https://www.yuzukyodai.com/wp-content/uploads/2023/09/Kseniya-Kapytouskaya-e1712046289660-300x287.jpeg)
Kseniya Kapytouskaya
Project Manager
![Shaun Lim](https://www.yuzukyodai.com/wp-content/uploads/2023/09/Shaun-Lim-5-e1694439395134.jpg)
Shaun Lim
Strategist
![Anri Yoshii](https://www.yuzukyodai.com/wp-content/uploads/2023/09/Anri-Yoshii-1-e1694438931363.jpg)
Anri Yoshii
Strategist
![Maggie Xia](https://www.yuzukyodai.com/wp-content/uploads/2023/09/Maggie-Bio-e1712046399776-300x286.jpg)
Maggie Xia
Strategist
![Ridzuani Muin](https://www.yuzukyodai.com/wp-content/uploads/2024/04/rm-headshot.jpg)
Ridzuani Muin
Office Manager
![Rena Tang](https://www.yuzukyodai.com/wp-content/uploads/2024/04/Rena.jpg)
Rena Tang
Senior Strategist
![Yun Ling](https://www.yuzukyodai.com/wp-content/uploads/2024/04/Yun-Ling.jpg)
Yun Ling
Strategist