Meet the team


Why we get up in the morning

Lateral thinking and bridge-building


East Asia has been the pre-eminent formative influence on Yuzu Kyodai’s business. First established in Tokyo, and now with sister offices in Shanghai and Singapore, our international team combines the familiarity of the insider with the curiosity of the outsider. This gives us distance and knowhow: both vital for examining the lifestyle realities of Japan, China, Vietnam, Korea, and other Asian markets.

Team Members

Market research, culture management, space and product engineering, sociology, advertising, innovation management, and political science: our approach to any challenge is always multifaceted. Although well-versed in traditional methodologies, we believe our true forté is an eclectic perspective that is embedded in culture.

Hikaru Okabe
Copy Writer

Markus Winter
Founder & Co-CEO

Scott Teng
Co-Managing Director, Singapore, and Greater China

Sayaka Fujii
Manager

Yuko Mukai
Office Manager

Anna Maxwell
Advisor

Sven Palys
Founder & Co-CEO

Emiliano Liviero
Director

Moéna Verdier
Strategist

Hina Nakamura
Strategist

Jessica Kong
Co-Managing Director, Greater China

Takuto Nakano
Digital Marketing Manager

Elena Kim
Senior Strategist

Sheng Jian
Project Manager

Kseniya Kapytouskaya
Project Manager

Shaun Lim
Strategist

Anri Yoshii
Strategist

Maggie Xia
Strategist

Yixuan Fei
Office Manager