Elena is a Senior Strategist based out of the Singapore office of Yuzu Kyodai, with over six years of experience in consumer insights and creative agency work across New York, Seoul and Singapore. A ‘third culture kid’ (of Korea, US, UK and Singapore) and storyteller at heart, she specializes in connecting the dots between culture, people, and brands and distilling it into a compelling narrative. In doing so, she has helped brands establish authentic, meaningful connections with consumers and ultimately drive commercial success.

With a B.A. in Cultural Anthropology & French Studies from Duke University and creative agency experience from VICE/Virtue, she enjoys exploring subcultures, examining their influence on broader culture, and connecting them to brands.