Yun is a strategist and semiotician based in our Shanghai office.

Born and raised in Northern China, coming of age in the South; rooted in eastern philosophy, exploring global mindset, she has experienced multiple culture infusions that constantly spark her curiosity into cross-cultural research.

With a Masters in Anthropology (Material and Visual Culture) from UCL and brand consulting practice from Labbrand, she hopes to continue humanising the commercial world through culturally relevant narratives, thoughtful analysis, and everyday observation.

Outside of work, she enjoys photography, podcasting and travelling. The world to her is an ever-interesting discovery site.

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