Market Entry Services
Market Entry Strategy
We believe any viable market entry strategy needs to have a deep understanding of:
- How the category works in Japan or China
- In how far one’s messaging needs adaptation
- What should be localised and how
- In which channels to compete and with what customers
- Where in the market to position one’s brand
Every country has its own unique cultural norms and peculiarities that may not be immediately apparent to those from outside the culture. Deeply ingrained in Asian culture – with our hub in Tokyo and offices in Shanghai and Singapore – we take great pride in our understanding of how consumers think and behave in the Japanese and Chinese markets and beyond, so that we can develop comprehensive market entry strategies.
We work closely with our clients to develop localisation strategies that ensure their brand is positioned to penetrate the market and succeed in the long term.
Market Entry Analysis
We tailor our approach to each client and their unique challenges and needs. Each project is entirely bespoke, pulling from a combination of semiotics and qualitative and/or quantitative market research to accurately capture the market landscape.
We perform in-depth competitive analysis to get a lay of the land, collaborate with our clients to develop localisation strategies for text and visual language, and identify the most effective channels to help ensure their brand is positioned to penetrate the market successfully. Once we have a clear understanding of the market, we build a customised market entry strategy that is best suited to the local market and long-term success.
Our Market Entry Solutions
Benefits of Market Entry Services
When market entry is done well, businesses can:
- Gather deep insight on their target audience
- Gain a better understanding of customer needs
- Reduce product launch time
- Save on excessive marketing spend
- Develop an initial base of loyal customers
- Effectively penetrate and gain significant market share from the start
Market Entry FAQ
What are some common market entry methods?
There are many different ways to enter a new market, including exporting, licensing, and franchising – but we typically help clients fully enter new markets with insights backed by semiotics and deep cultural analysis.
What is the best market entry strategy?
The best market entry strategy is dependent on business objectives, target audience, market competition, market culture, and many other factors. Market entry can be very complex, and requires in-depth strategy and analysis to be done successfully.
How do you measure market entry?
How do you compile a market entry strategy?
A successful market entry strategy relies on comprehensive market research and cultural intelligence. A market entry strategy should include target identification, channel recommendations, competitive analysis (or category landscaping), and a localisation strategy.