Market Research Services
Our research process begins by working with our clients to identify their specific research needs and goals. From there, we design and implement a research plan tailored to their needs, using a combination of methods that best suit the project at hand.
We use ethnographic research, semiotics analysis, and design research to uncover the unspoken desires, emotions, and cultural codes that influence consumer behaviour in Japan, China, and other markets across the globe.
We understand the key to success for any business is a deep understanding of consumer culture. That’s why we conduct market research in Japan, China, and beyond to help our clients gain a comprehensive and deep understanding of their target markets. Our research methods are a mix of qualitative and quantitative, allowing us to provide a well-rounded understanding of consumer behaviour and attitudes.
We use semiotics and cultural intelligence to uncover the underlying cultural and societal meanings that shape consumer behaviour, while also conducting nationwide surveys and diary studies to gather actionable data.
How we handle
Before holding any workshops or running any surveys, market research begins with defining the business and its objectives in a clear and relevant way. Only then can we obtain meaningful consumer insight that fuels successful business activities.
Once we have a clear understanding of our clients’ business and goals, we rely on a mix of qualitative and quantitative as well as online and offline market research methodologies to gather key consumer and market insights. We use ethnographic research, semiotics analysis, and design research to uncover the unspoken desires, emotions, and cultural codes that influence consumer behaviour in our clients’ target market.
Market research provides the foundation for proper positioning, growth, innovation, branding, and any other successful business activity or solution. Whether you’re looking to penetrate a new market, connect with new customer groups, or develop a new product, market research can provide valuable insights.
research that grows
- Understand consumer needs, expectations, behaviours
- Understand the current market as well as emerging trends
- Gain concept or product feedback
- Develop and finetune communications
- Develop new product ideas
Types of Market Research Services
Semiotic Analysis and Cultural Intelligence
Semiotics analysis can be used to:
- Develop strategic frameworks based on consumer culture
- Define communication strategy
- Inspire product innovation
- Refine product usage sensorials & experience
- Refine product packaging and design
- Create hyperphysical space design
Semiotic analysis allows us to tackle questions that are hard to address via more traditional methods, and to understand the subconscious framework we use to evaluate any new offerings that is impossible for consumers to articulate. It is about understanding the wider cultural context of any given product or category and how to engage with it, rather than just passively sitting on a shelf.
The outcome is to define how a brand can be culturally meaningful both in visual as well as textual communications – how the product or service can feel relevant and unique whilst not feeling alien.
We execute and provide guidance on:
- Group and one-on-one interviews with consumers, both online and offline
- In-home interviews
- KOL/KOC (Key Opinion Leader/Consumer) interviews
- Expert interviews
Quantitative Market Research
This information can be used to address challenges in a variety of ways:
- Segmentation, consumer profiling
- Market sizing, pricing strategy
- Brand Discriminant Analysis for strategic road-mapping
- Usage & Attitude
- Drivers & Barriers
With diary studies, clients can conduct long-term research whereby they can follow a set of respondents’ behaviour for an extended period of time. In this way, digital platforms can be used as long-run open channels to lead customers, to serve as a continuous ear on the ground and gain instant feedback as well as continuous consumer insight. The value from this kind of long-term insight is unmatched by other methods.
A unique form of qualitative market research, diary studies help us collect a wealth of consumer-generated data and connect with our clients’ target market in a more natural and informal setting. Rather than forming online groups or communities, we primarily focus on one-on-one digital diaries and chats to promote more open conversation.