Religious Cues in Brand Architecture
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Cult Brands: Creating Fandom in Japan
Cult Brands: Creating Fandom in Japan“Apple has no customers; Apple has fans”,…
NFTs – what’s all the fuss about these jpegs anyway?
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The Japanese art of collaboration
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Masculinity in Japan: Beyond the Singularity
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Japan: can it recognise strength in diversity?
Japan: can it recognise strength in diversity? Every nation has an identity, a…
The Cool Factor for Japanese youth
Youth Culture – what businesses need to know about how digital natives interact…
Socially conservative attitudes? The online behaviour of Japan's young digital natives.
Youth Culture – what businesses need to know about how digital natives interact…
Foreign but not Alien: International brands in Japan
Foreign but not Alien: International brands in JapanLess than 25% of the…
