Deconstructing ‘the future’

Deconstructing ‘the future’

Promises of the future are a powerful marketing tool: from daily skincare regimens to make a difference twenty years down the line, to financial services promising a carefree life in old age if you invest wisely right now. But how do brands communicate this vague,...
5 Ingredients for a Successful Market Entry Strategy

A Second Look at Japan

The Japan market still has plenty of business opportunities to offer – a story of business in Japan in charts: market entry analysis Japan 2023/2024   Often touted as an economy in stagnation, Japan has a lot of opportunities for business, from a penchant for...
5 Ingredients for a Successful Market Entry Strategy

Technology in Market Research

What changes does technology bring about in the field of market research? Where technology is a disruptor for some, to us it is a clear facilitator for our work. Other than the exciting area of data analytics and AI-assisted analysis, which are widely discussed...