Foreign but not Alien: International brands in Japan

Foreign but not Alien: International brands in JapanLess than 25% of the…

by Yuzu Kyodai

Understand, Inspire, Engage

What business can learn from artThe US company Crayola’s product range…

by Yuzu Kyodai

Preparing for the Past

The power of the past to inspire the next big thingDuring a visit to Daikin’s…

by Yuzu Kyodai

Ogranised Chaos

The contrasting aesthetics of Japanese lifeIn the early 18th century, Tokyo…

by Yuzu Kyodai

Monks and Brothels

How Japanese live a kaleidoscope of identitiesA number of years ago, I found…

by Yuzu Kyodai

Everyday objects: Face Masks

Face MasksMasks are the product of a fundamental Japanese value: being polite.…

by Yuzu Kyodai

Everyday objects: Kabi-Killer

Kabi-Killer (mould remover)Why does this diminutive spray bottle epitomise the…

by Yuzu Kyodai