Elevating the Sensorials of Haircare
Yuzu Kyodai was asked for in-depth research on the organoleptics of the product inside the packaging: its look, feel and sound. The logic was that understanding how to stimulate every sense within a single product would elevate the consumer experience well beyond category norms.
As a result, we were able to define desirable – and undesirable – organoleptic notions, visuals and language. These crucial insights into elevating and heightening sensorials were consolidated into a series of highly visual and encyclopaedic mood-boards. Finally, we ensured the client was able to activate our findings, and to develop new and exciting product experiences.
- Consumer insight
- Semiotics (cultural mapping)
- Communication strategy
- Design and execution (visual language and vocabulary; creative brief for agencies)