5 Ingredients for a Successful Market Entry Strategy

A Second Look at Japan

The Japan market still has plenty of business opportunities to offer – a story of business in Japan in charts: market entry analysis Japan 2023/2024   Often touted as an economy in stagnation, Japan has a lot of opportunities for business, from a penchant for...
5 Ingredients for a Successful Market Entry Strategy

Technology in Market Research

What changes does technology bring about in the field of market research? Where technology is a disruptor for some, to us it is a clear facilitator for our work. Other than the exciting area of data analytics and AI-assisted analysis, which are widely discussed...
Cult Brands: Creating Fandom in Japan

Cult Brands: Creating Fandom in Japan

“Apple has no customers; Apple has fans”, a popular saying goes. Sure enough, there seems to be something to that. Just think of the scores of people camping in front of the company’s stores before launches, the dedicated online community engaged in tealeaf reading...