Religious Cues in Brand Architecture

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Cult Brands: Creating Fandom in Japan

Cult Brands: Creating Fandom in Japan“Apple has no customers; Apple has fans”,…


China Brand Cults vs Western Brand Cults

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NFTs – what’s all the fuss about these jpegs anyway?

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Metaverse: A Replica of Reality or a Land of Imagination?

Metaverse: A Replica of Reality or a Land of Imagination? In 2018, the movie…


The Japanese art of collaboration

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Authenticity in the time of over-used celebrity ambassadors

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Does investing in China’s over-endorsed variety and talent shows really benefit brands?

Does investing in China’s over-endorsed variety and talent shows really benefit…


Masculinity in Japan: Beyond the Singularity

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Japan: can it recognise strength in diversity?

Japan: can it recognise strength in diversity? Every nation has an identity, a…