Religious Cues in Brand Architecture
Religious Cues in Brand ArchitectureThe role retail space plays in the overall…
Cult Brands: Creating Fandom in Japan
Cult Brands: Creating Fandom in Japan“Apple has no customers; Apple has fans”,…
China Brand Cults vs Western Brand Cults
China Brand Cults vs Western Brand Cults“Brand cult” is a term often used to…
NFTs – what’s all the fuss about these jpegs anyway?
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Metaverse: A Replica of Reality or a Land of Imagination?
Metaverse: A Replica of Reality or a Land of Imagination? In 2018, the movie…
The Japanese art of collaboration
The Japanese art of collaborationJapanese consumers are particularly…
Authenticity in the time of over-used celebrity ambassadors
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Does investing in China’s over-endorsed variety and talent shows really benefit brands?
Does investing in China’s over-endorsed variety and talent shows really benefit…
Masculinity in Japan: Beyond the Singularity
Masculinity in Japan: Beyond the Singularity Going, going, not quite gone: the…
Japan: can it recognise strength in diversity?
Japan: can it recognise strength in diversity? Every nation has an identity, a…