Religious Cues in Brand Architecture

Religious Cues in Brand ArchitectureThe role retail space plays in the overall…


Cult Brands: Creating Fandom in Japan

Cult Brands: Creating Fandom in Japan“Apple has no customers; Apple has fans”,…


NFTs – what’s all the fuss about these jpegs anyway?

NFTs - what's all the fuss about these jpegs anyway?In early February, a jpeg…


The Japanese art of collaboration

The Japanese art of collaborationJapanese consumers are particularly…


Masculinity in Japan: Beyond the Singularity

Masculinity in Japan: Beyond the Singularity Going, going, not quite gone: the…


Japan: can it recognise strength in diversity?

Japan: can it recognise strength in diversity? Every nation has an identity, a…


The Cool Factor for Japanese youth

Youth Culture – what businesses need to know about how digital natives interact…


Socially conservative attitudes? The online behaviour of Japan's young digital natives.

Youth Culture – what businesses need to know about how digital natives interact…


Foreign but not Alien: International brands in Japan

Foreign but not Alien: International brands in JapanLess than 25% of the…


Understand, Inspire, Engage

What business can learn from artThe US company Crayola’s product range…