Japan: can it recognise strength in diversity?

Japan: can it recognise strength in diversity?

Every nation has an identity, a narrative that it tells itself about its history, the character of its people, its preferences. Japan relies on an idealised collective imagination perhaps more than most, given its history of isolation and today’s continued resistance...
The Cool Factor for Japanese youth

The Cool Factor for Japanese youth

To the very young, earlier generations’ lives must seem redolent of ancient history; and hearing too many details of pre-meme days either engenders a horrified shudder or absolute boredom. This is of course matched by their parents’ utter mystification at how they...
Foreign but not Alien: International brands in Japan

Foreign but not Alien: International brands in Japan

Less than 25% of the Japanese population own a passport, and even among the younger generation outbound travel has dropped significantly since its peak in the late 1990s and early 2000s. It is perhaps unsurprising that they then understand the tropes and perceptions...
Understand, Inspire, Engage

Understand, Inspire, Engage

The US company Crayola’s product range essentially consists of tools designed to help creativity: crayons, chalk and artists’ supplies. Perhaps that is why its former CEO Rich Gurin hit the mark with his claim that “business needs what the arts...