by yk_service | Nov 29, 2021 | Tokyo
Japanese consumers are particularly fastidious. They are highly self-conscious about what any given consumption choice tells others about themselves. They identify themselves as part of certain lifestyle tribes or kei (系) from which it is possible to guess at their...
by yk_service | Mar 18, 2020 | Tokyo
During a visit to Daikin’s Innovation Centre in Osaka, I came across a beautiful, brown, wood-effect air-conditioning unit from the 1960s or 70s (I am too young to tell the difference, more of which later). Upon my suggestion to the Innovation Director that a relaunch...
