China Brand Cults vs Western Brand Cults
China Brand Cults vs Western Brand Cults“Brand cult” is a term often used to…
Metaverse: A Replica of Reality or a Land of Imagination?
Metaverse: A Replica of Reality or a Land of Imagination? In 2018, the movie…
Authenticity in the time of over-used celebrity ambassadors
Authenticity in the time of over-used celebrity ambassadors Take a walk…
Does investing in China’s over-endorsed variety and talent shows really benefit brands?
Does investing in China’s over-endorsed variety and talent shows really benefit…
The Paradox of the Inner Man
The Paradox of the Inner Man In the previous article, we have seen that it is…
Shifting Sands: Masculinity in China
Shifting Sands: Masculinity in ChinaIn February 2021, China’s Education…
The death of young romance? Singletons and the brands they love.
The death of young romance? Singletons and the brands they love.As in many…
Balenciaga’s 2020 Qixi Campaign: Another cultural misstep by a luxury brand or deep-rooted understanding of Chinese Gen Z subculture?
Balenciaga’s 2020 Qixi CampaignFirst published on WARC Despite the negative…
Cornering the market in consumer trust: Chinese online influencers
Cornering the market in consumer trust: Chinese online influencersIn the West,…
Human touch in a “contactless” world
How businesses and consumers adapt to 'social distancing'Covid-19 has swiftly…