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Authenticity in the time of over-used celebrity ambassadors

Authenticity in the time of over-used celebrity ambassadors

by yk_service | Nov 29, 2021 | Shanghai

Take a walk through the shopping districts and subways of Shanghai, and one face stands out. An actor with over 4.6mn Twitter followers, Eddie Peng is plastered all over advertisements: from Adidas to Hugo Boss, from Vivo to the Yili dairy drink, from Shiseido’s male...

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