by yk_service | Nov 29, 2021 | Shanghai
Take a walk through the shopping districts and subways of Shanghai, and one face stands out. An actor with over 4.6mn Twitter followers, Eddie Peng is plastered all over advertisements: from Adidas to Hugo Boss, from Vivo to the Yili dairy drink, from Shiseido’s male...
by yk_service | Nov 24, 2021 | Shanghai
It was more than ten years ago when talent shows first arrived on TV in China. The new entertainment format was immediately identified by the country’s corporate sector as a perfect vehicle for raising brand awareness and boosting sales. China’s largest dairy...
