by yk_service | Nov 29, 2021 | Shanghai
Take a walk through the shopping districts and subways of Shanghai, and one face stands out. An actor with over 4.6mn Twitter followers, Eddie Peng is plastered all over advertisements: from Adidas to Hugo Boss, from Vivo to the Yili dairy drink, from Shiseido’s male...
by yk_service | Nov 29, 2021 | Tokyo
Japanese consumers are particularly fastidious. They are highly self-conscious about what any given consumption choice tells others about themselves. They identify themselves as part of certain lifestyle tribes or kei (系) from which it is possible to guess at their...
