by yk_service | Sep 8, 2022 | Tokyo
“Apple has no customers; Apple has fans”, a popular saying goes. Sure enough, there seems to be something to that. Just think of the scores of people camping in front of the company’s stores before launches, the dedicated online community engaged in tealeaf reading...
by yk_service | Sep 8, 2022 | Tokyo
The role retail space plays in the overall brand experience is changing. It has evolved from a venue for transactions to a place where it enables consumers to bond with the brand and eventually understand the broader brand identity. (Credit: Saturnbird) More...
by yk_service | Sep 8, 2022 | Shanghai
“Brand cult” is a term often used to refer to brands with highly loyal fan bases whose behaviour verges on fanaticism. The most significant difference between the cult following of a brand and usual brand loyalty is that “followers” of brand cults tend to be very...
