Balenciaga’s 2020 Qixi Campaign: Another cultural misstep by a luxury brand or deep-rooted understanding of Chinese Gen Z subculture?
Balenciaga’s 2020 Qixi CampaignFirst published on WARC Despite the negative…
Foreign but not Alien: International brands in Japan
Foreign but not Alien: International brands in JapanLess than 25% of the…