by yk_service | Apr 28, 2021 | Shanghai
In the previous article, we have seen that it is women who have driven appreciation of a new androgynous aesthetic. As a result, intensive grooming and beautification are now the norm for countless younger men. They feel free to express themselves outwardly in a way...
by yk_service | Apr 28, 2021 | Tokyo
Going, going, not quite gone: the “man’s man” Left: Yukio Mishima, an archetypical man’s man Middle: BOSS coffee ad (source) with samurai-inspired image of masculinity Right: LEON, the magazine for the “old guy” Showa Man is the embodiment of...
by yk_service | Apr 26, 2021 | Shanghai
In February 2021, China’s Education Ministry issued a notice that called on schools to reform their physical education lessons. The aim? To make boys more traditionally ‘manly’. This immediately generated huge controversy, colliding with the belief of young Chinese...
