by yk_service | Jul 6, 2023 | Yuzu & Market Research
Expanding into a new foreign market – whether that is China, Japan, or any other country – can be potentially very profitable for your brand. However, it may be difficult to find success without proper research and planning: this is where market entry strategies come...
by yk_service | Jul 6, 2023 | Yuzu & Market Research
From our experience as market researchers in Asia, Yuzu Kyodai has been testing different methods over the years in consumer research projects to refine those that work best with our consumers in Japan, China, and beyond. Today in this blog post, you will learn about...
by yk_service | May 13, 2020 | Berlin
The US company Crayola’s product range essentially consists of tools designed to help creativity: crayons, chalk and artists’ supplies. Perhaps that is why its former CEO Rich Gurin hit the mark with his claim that “business needs what the arts...
by yk_service | Apr 21, 2020 | Shanghai
Covid-19 has swiftly turned ‘social distancing’ into the phrase for us all to live by. And even when the global pandemic has been fully understood and controlled, it will to some degree have changed our attitudes to what normal contact should look like. We can see...
by yk_service | Apr 7, 2020 | Tokyo
Getting Tokyo in shape for the Olympics may have become less urgent with the delay to 2021, but Shibuya will continue to rejuvenate at breakneck speed. A flurry of recent developments is all part of the effort to safeguard its position as Japan’s top shopping...
