by yk_service | Nov 29, 2021 | Shanghai
Take a walk through the shopping districts and subways of Shanghai, and one face stands out. An actor with over 4.6mn Twitter followers, Eddie Peng is plastered all over advertisements: from Adidas to Hugo Boss, from Vivo to the Yili dairy drink, from Shiseido’s male...
by yk_service | Nov 24, 2021 | Shanghai
It was more than ten years ago when talent shows first arrived on TV in China. The new entertainment format was immediately identified by the country’s corporate sector as a perfect vehicle for raising brand awareness and boosting sales. China’s largest dairy...
by yk_service | Apr 28, 2021 | Shanghai
In the previous article, we have seen that it is women who have driven appreciation of a new androgynous aesthetic. As a result, intensive grooming and beautification are now the norm for countless younger men. They feel free to express themselves outwardly in a way...
by yk_service | Apr 26, 2021 | Shanghai
In February 2021, China’s Education Ministry issued a notice that called on schools to reform their physical education lessons. The aim? To make boys more traditionally ‘manly’. This immediately generated huge controversy, colliding with the belief of young Chinese...
by yk_service | Mar 17, 2021 | Shanghai
As in many countries, marriage rates in China have been declining sharply. In a recent attempt to raise awareness of this, a hashtag was started by older users of the country’s main social media platform, Weibo: #结婚率创近10年来新低# or ‘marriage rate hits a new ten year...
