by yk_service | Feb 9, 2021 | Shanghai
First published on WARC Despite the negative publicity Balenciaga received for its Qixi 2020 campaign, it feels as though the ‘misstep’ barely made a dent in the brand’s appeal. Balenciaga continues to enjoy tremendous success, with nearly a third of its business...
by yk_service | Oct 15, 2020 | Tokyo
When thinking about a country, one’s mind tends to go straight to its largest cities: the metropolises of Tokyo, London, Seoul and Shanghai. And rightly so, since they tend to be the primary drivers of a nation’s economic growth: London, for example, generates about...
by yk_service | Jul 14, 2020 | Shanghai
In the West, social media influencers are on the wane. Industry surveys show decreasing levels of consumer faith in influencers in both the US and UK. Brands are once more taking centre-stage, and are speaking to these newly-cynical consumers directly, rather than via...
by yk_service | Apr 21, 2020 | Shanghai
Covid-19 has swiftly turned ‘social distancing’ into the phrase for us all to live by. And even when the global pandemic has been fully understood and controlled, it will to some degree have changed our attitudes to what normal contact should look like. We can see...
by yk_service | Apr 5, 2020 | Shanghai
In the past few years, Chinese nationalism and pride have grown to such an extent that many domestic brands are now perceived to be on a par with foreign ones. This is a significant shift versus a decade ago when Chinese consumers were reluctant to purchase anything...