Food for thought
Human touch in a “contactless” world
Covid-19 has swiftly turned ‘social distancing’ into the phrase for us all to live by. We can see from China what the future might start to look like, as businesses are starting to reopen and citizens to emerge from their homes
Brand News: Tokyo Frenzy
Shibuya continues to rejuvenate at breakneck speed. Recent developments are part of the effort to safeguard its position as Japan’s top shopping destination, including Shibuya Stream, Shibuya Scramble and the new PARCO department store. Each of them is trying hard to differentiate themselves. Nevertheless, there are some unifying elements.
China and nostalgia: both evolving
In the past few years, Chinese nationalism and pride have grown to such an extent that many domestic brands are now perceived to be on a par with foreign ones. The Guochao or ‘Rising China’ (国潮) trend makes this particularly clear.
Everyday objects: Hot Water
In this series, we look at mundane objects from everyday life in Japan. Based on our first pop-up exhibition, and including many of your personal contributions, we use every day artefacts as starting points to learn about cultural frameworks.
Preparing for the Past
During a visit to Daikin’s Innovation Centre in Osaka, I came across a beautiful air-conditioning unit from the 1960s or 70s. My suggestion that a relaunch could turn it into a hit product, was dismissed: “It’s old-fashioned, no one wants that ‘70s stuff over a sleek new white one”. But that was my point: old-fashioned nowadays can be good.
Ogranised Chaos
In the early 18th century, Tokyo became the largest city on the planet. Since then, Japan has been a country of urban sprawl, with an exaggerated scarcity of space, time and resources. In consequence, clutter has defined its aesthetics.
Monks and Brothels
A number of years ago, I found myself celebrating Christmas in the depths of Kyoto’s red-light district. The club was a time capsule of the bright and brash 1980s, albeit sparingly decorated in 100 yen store-bought tinsel, draped over the neon lights.
One-stop persona
Standing before the magazine rack of a kombini , anyone would marvel at the sheer number of titles catering to every interest. Some, like Classy, have hundreds of thousands of readers; others, like Oggi, will be more niche. But what is even more remarkable is something not immediately obvious: the power that all these magazines exert.
Everyday objects: Kabi-Killer
Why does this diminutive spray bottle epitomise the daily ritual of washing here? You will find a Kabi-Killer lurking somewhere in every apartment you enter. Its grip on the market makes it a virtual monopoly: something you also see with Kirei Kirei (clean clean) – almost the only hand-soap brand you will ever find by a Japanese sink.
Everyday objects: Face Masks
Masks are the product of a fundamental Japanese value: being polite. Spreading one’s germs is not only unhygienic, but also an invasion of personal space. Fear of being a nuisance (or meiwaku) is a resonant concept in Japan, and in crowded places it is vital that one remains keenly aware of one’s impact on others.
Browse by Favourites
Everyday Objects
In this series, we look at mundane objects from everyday life in Japan. Based on our first pop-up exhibition, and including many of your personal contributions, we use everyday artefacts as starting points to learn about cultural frameworks.
Yuzu Trend Tracker
Coming Soon
Yuzu & Market Research
In this series, we give our professional insight into the best ways to conduct market research in Japan and China, and the current status of these markets. If you’re thinking about entering or expanding your presence in East Asia, these articles are a must-read!